Our Ambassador

I arrived in Bangkok in November 2010. Over the last 7 years, I have travelled frequently to Thailand, firstly as Director Asia for UK Trade and Investment and more recently as Head of South East Asia and Pacific Group.

My first visit to Thailand was in 1967, when as an 11 year old boy, I was fascinated by the culture and scenery of Thailand. As an adult, I have spent a number of memorable holidays in Thailand, which is a destination for more than 850,000 British citizens a year. Most holiday makers go home with warm memories and souvenirs. A few fall into difficulties and our job is to try and ensure that travellers take sensible steps to avoid preventable problems and those who need the help of the embassy, get a good standard of service.

Thailand, as I know from my business experience both in Government and the private sector, is home to a number of British businesses and trade flows well between our two countries. The British Embassy is committed to helping British companies to succeed in Thailand and South East Asia as a whole and to smooth the path for Thai investors who have chosen the UK as their gateway to Europe.

In my time in Thailand, I hope that links between our Governments and people will continue to grow and prosper.

Asif Ahmad